A Look Back at the First Big Mac Wrapper Design

In 1970, McDonald's introduced its iconic sandwich, the Big Mac. The sandwich consisted of two all-beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun. But have you ever wondered about the wrapper that came with your first-ever Big Mac? In this article, we'll take a trip down memory lane and explore the history of the first Big Mac wrapper.

The story behind the Big Mac

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Before diving into the design of the wrapper, it's essential to understand the story behind the Big Mac. The sandwich was created by Jim Delligatti, a McDonald's franchisee in Uniontown, Pennsylvania. He wanted to create a bigger and more filling sandwich that would appeal to customers looking for something new.

In 1967, Delligatti introduced the Big Mac, which quickly became a hit with customers. The sandwich was designed to have two all-beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun. The unique combination of flavors and textures made it an instant success.

The first Big Mac wrapper

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Fast forward to 1970, when the Big Mac became a staple on McDonald's menus worldwide. During this time, the company introduced its first-ever Big Mac wrapper design. The wrapper featured a bold red background with white text and graphics, showcasing the sandwich's iconic logo and name.

The design was simple yet effective, conveying the brand's message of quality and freshness. The wrapper also included nutritional information, ingredients, and cooking instructions to ensure customers understood what they were getting.

Evolution of the Big Mac wrapper

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Over the years, the Big Mac wrapper has undergone several design changes. In the 1980s, McDonald's introduced a new design featuring a golden arches logo and a red background with white text. This design was more colorful and eye-catching than its predecessor.

In the 1990s and early 2000s, the company experimented with different designs, including a wrapper featuring a cityscape or a soccer ball theme. However, these designs did not last long, and McDonald's eventually returned to its classic red and white color scheme.

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The first Big Mac wrapper design in 1970 set the stage for the iconic sandwich's global success. The simple yet effective design conveyed the brand's message of quality and freshness, making it a recognizable symbol worldwide.

Today, the Big Mac remains one of McDonald's most popular items on their menu, with millions sold every day. Whether you're a fan of the classic combo or prefer to customize your own, the Big Mac has become an integral part of our fast-food culture.

First big mac wrapper 1970